Echoing Green Internal Re-Branding
Echoing Green works at the intersection of social justice and social innovation, connecting their expertise and global networks to emerging leaders creating long-lasting social change.
Assignment: Client was looking to do a mini internal rebrand using their current branding as a starting point. They asked us to create multiple documents based off of this semi-new rebranding.
Solution: We created this internal brand guide with NEW branded content that still fit the existing Echoing Green brand. We used the existing colors and fonts, but played around with graphics and layouts. Doing this, we were able to create something fresh and new, while still staying close to the existing branding. We then extended the branding to several documents for this campaign.